As 2019 starts, forecasts and trends have shown that Social Media Managers (SMM’s) would continue to be in high demand in the virtual as well as real world. However, just as many other vocations in today’s fast-changing world, new tools, and apps keep emerging, all geared towards making the job of Social Media Managers not only easier but also more productive. It becomes imperative for anyone who desires to remain on top of their game as SMM professional to always keep updated with the fast-changing trends.
With these social media apps, you will be availed with the trendiest and most essential tools you need to work with as a Social Media Manager in 2019. Scroll down to learn more.
1. Tailwind
Since this amazing tool appeared on the scene, it has taken the Social Media World by storm and for obvious reasons too. The developers of Tailwind must have done their homework very well to have been able to come up with this handy tool that considerably saves one time and energy while still producing precise and absolutely perfect results!
Right now, a Social Media Manager (or any individual at all) who is making use of the Instagram and Pinterest platforms but isn’t yet working with Tailwind app is just bonkers!
With Tailwind, you can easily schedule posts to Pinterest and Instagram perfectly without having to worry if they will violate the terms of service as stipulated in both platforms.
Some of the amazing features include suggested times and use of Tailwind for automatic update to reach out to your target audience at optimal periods, hashtags, the use of tribes to avoid spamming or double posting, the ability to use it on multiple devices while on the go.
2. Buffer
Buffer is another great tool for Social Media Managers, as well as marketing teams and small businesses, being essential and productive. With this tool, you can easily schedule posts, manage all your accounts and equally analyze performance effectively in a simple and convenient way that saves you time.
Over 80,000 diverse businesses are already making use of Buffer to improve their productivity. Some interesting features like the analytics give you a bird’s eye view of how your social media posts are performing, thereby giving you an insight on areas you may need to work on to improve results as well as allows you to create reports for your clients.
With Buffer, you can also add as many as 25 team members to your account while simultaneously assigning them access levels accordingly.
3. Grammarly
Our third tool is Grammarly. This tool is like an insurance cover every Social Media Manager and indeed any writer should have. As a Social Media Manager or writer, regardless of how proficient we may be with the English language, there could still be those awkward moments when we end up with some embarrassing faux pax that leaves a dent on our otherwise great post or script.
It could be heartbreaking when we make great posts on our wall or deliver amazing articles that were supposed to earn us accolades, only for us to discover (or worse still someone calls our attention to) grammatical blunders all over it when it has already gone viral.
Grammarly protects you against such errors because it automatically detects spelling, grammar, punctuation, style and word choice mistakes in your writing. Is pretty easy to use, all you need to do is copy and paste your written text into Grammarly’s editor and start from there. You can also install Grammarly’s free browser extension for Firefox, Chrome etc.
4. Hubstaff
For those Social Media Managers that also play the role of Project Managers, this tool is amazing!
Hubstaff is web-based and has time tracking and project management features. You can store your files, tasks, discussions and due dates according to each project.
With Hubstaff, you can easily monitor your VA, use it for open-ended projects and also for fixed date projects. It can detect mouse movements and take screenshots at random intervals, in order to observe the activity levels of your VA. This will enable you to know how productive your VA is during the time they are logged in working. Such effective monitoring in real time will ensure you get the exact optimal service you paid for.
Hubstaff is easy to use once you are able to download the desktop app; also, the software will only take up a little space and operates discretely in the background.
5. Ubersuggest
Ubersuggest is probably the best keyword tool that was developed in 2018. Created by the very own Neil Patel, Top Influencer and one of the top 10 marketers according to Forbes. This tool enables you to do keyword research as well as to generate keyword ideas and also enhances your SEO content development. Therefore, in essence, Ubersuggest is a necessary tool to have as a Social Media Manager.
6. Sprout Social
This tool provides the best platform for you and your team to easily align on content creation, reporting, campaign management etc, which enables you to strategically and efficiently drive your brand awareness. With Sprout Social, you can work as a team and use each other’s opinion in content development, brand initiatives, monitor activities across different social media platforms, catch-up on what is trending, and equally have more robust customer relations through better engagement with your audience. Sprout Social makes it convenient for you to reach your brand followers on Instagram, Facebook, LinkedIn, Pinterest, Google +, Zendesk etc.
Whichever tool you might start using in 2019, make sure to watch enough tutorials to get the best of the platform, digital marketing just keeps growing and growing and the best way to ensure our services are crème de la crème for our clients is to be prepared and do our research!
What do you think of this article? Do you have any suggestions about apps you would like to try in 2019? Let us know in the comments and don’t forget to subscribe to our newsletter!
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