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How To Create a Great Marketing Strategy

These days, it is not enough to simply promote your business, you’ll need a proper Marketing strategy to make your brand reach its full potential.

A great Marketing plan will allow you to stand out for all the right reasons in the ever-growing world of online advertising, making it possible for you to get to your ideal customers with perfect timing.

42% of companies have hired a designated content strategist

Furthermore, the right Marketing strategy gives a voice to your brand that will help to differentiate yourself from your competitors and share your unique point of view.

In this post, we’ll cover up the basics of creating a Marketing strategy or plan, so you can take your business to the next level!

1. Choose the right audience

One of the biggest differences of Digital Marketing and traditional advertising is that, instead of trying to get to as many users as possible, it is targeted at specific groups of people and demographics that are more likely to be interested in the products or services and, if it all goes according to the plan, will make a purchase in the end.

So, instead of creating ads randomly without a clear audience in mind, you could trust the power of Buyer Personas to know who to create content for, regardless of the formats or platforms you choose.


Think of Buyer Personas as your ideal customers and ask yourself the following questions while coming out with their profiles:

  • Where do my customers live? (depending or whether you own an online brand that ships online or a store at a specific place, you’ll get different answers).
  • What’s the age group of my customers?
  • What are the hobbies and interests of my clients and customers?
  • What are the needs of my clients and how can I help them?

Take into consideration all the answers and you’ll be able to come out with a couple of Buyer Personas that will come in handy while setting up your Marketing strategy.

Another tip is to research your competitors and see what kind of audience responds the most to their different Online Marketing efforts.

The idea is not to replicate or copy what they do but to learn about what works for them, what they could improve, and how you can adapt the best parts of their strategy to your brand.

2. Pick your platforms accordingly

After you are settled on a group of Buyer Personas, you need to pick the right platforms to get to them because, although the possibilities are nearly endless, you’ll benefit more from using only a handful of channels that are relevant to your audience.

For example, if your brand is targeting teenagers, a good idea would be to use Social Media platforms such as Snapchat and Instagram that are commonly used by a younger demographic.

You could share videos, photos, broadcast live or do anything you think they will find entertaining, educational or helpful, as long as you keep in mind the different requirements that each channel has.

The key is to use your targeted audience’s language to address them since that will inspire and motivate them to engage with your brand on whichever channel you have chosen.

3. Set Goals and Measure Results

Of course, one of the most important aspects of a Marketing strategy is to set a goal or group of goals based on what your particular needs as a brand or business are.

analytics-business-growingLet’s say you own a new brand, your overall goal would be to increase your company’s visibility, in a particular period of time. To measure how successful you have been at reaching that goal, you could go through your website’s visits and clicks or how many new followers you’ve gotten on Social Media, to name just a few things.

Using tools like Google Analytics, you’ll be able to determine whether you are on the right path with your Marketing strategy or if there are things to be improved in the future.


What do you think of this article? Do you have any suggestions to create the perfect Marketing strategy? Let us know in the comments and don’t forget to subscribe to our newsletter!

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