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By now, you probably know how important it is for brands and businesses to have a Digital Marketing strategy but, if you don’t, let us remind you.
For starters, 80% of shoppers do online research before they purchase a product, so it is fair to say that if your brand doesn’t show up on Social Media platforms, doesn’t have a website or blog, you are missing upon tons of business opportunities.
After all, content marketing costs 62% less than traditional marketing and generates about 3 times as many leads, which is exactly why you need to have an online advertising plan for your company. On this post, we’ll cover up 3 ways Digital Marketing can help your business to inspire you and motivate you to make the most out of this kind of advertising.
Scroll down to discover the pros of Digital Marketing for your brand!
3 Ways Digital Marketing Can Help Your Business
1. Digital Marketing can increase your brand’s overall visibility.
As mentioned before, due to the ever-growing popularity of Social Media and the time that people spend online every day, you’ll only be increasing the chances of getting new customers by joining the world of Digital Marketing. However, it is also important to take into consideration the kind of audience you are aiming for before you start sharing content on different online platforms.
Let’s say that you own a fashion brand that is made for teenagers. You could focus on creating campaigns for Social Media platforms such as Instagram and Snapchat that are very popular among a younger demographic.
On the other hand, if you’re unsure about your audience, you could always come out with Buyer Personas, a sort of customer for your ideal customer that will help you understand who you need to write for and why.
18% of all local searches lead to a sale within one day. 72% of people who visit a physical location will choose one within 5 miles of their original location. www.omnicoreagency.com
2. Digital Marketing allows you to connect with your audience in real time.
While, in the past, brands didn’t interact that much with their customers, these days, it is possible for a brand to build a closer relationship with its audience. Through Social Media, you are able to connect with prospects and answer their questions or even offer a solution whenever they file a complaint about your services.
You can also share interactive content such as polls or questions that will invite your followers to engage with you. Furthermore, using platforms like Instagram, you can showcase a more fun, informal and human side of your company that will resonate with your audience since they will be able to relate. Just make sure that you handle everything with respect at all times, that your brand’s personality shines through AND that you keep the conversation going.
3. Digital Marketing can turn you into an authority in your area.
Another big benefit of using online marketing for your business is that you get to share your knowledge about your area of expertise while earning the trust and loyalty of your followers. Whether it is through blogging, video tutorials, infographics or images, by posting high-quality content on a regular basis, you can become an influencer or authority in the niche of your choice and, which will only help you to grow your income, in the end.
If you are looking to become a respectable source of information in your area (and why wouldn’t you?), digital marketing can be your best friend and ally. Just be consistent and keep your content as well-written and helpful as possible.
Social media has become the most popular content marketing tactic reported by 90% of B2C businesses.The next most used content marketing tactics are illustrations and photos (87%), eNewsletters (83%), videos (82%) and website articles (81%). contentmarketinginstitute.com
If you’re still reading, you may be certain by now that digital marketing offers so many benefits for your business that you can’t pass on it. By combining online tools such as Social Media and blogging with other traditional advertising techniques, not only will you be able to increase your brand’s income, you’ll also reach your ideal customers without spending too much.
Great knowledge of your company, its customers and goals will take you far in the Digital Marketing world.
Are you ready to start using Digital Marketing for your business after reading this article? Let us know in the comments and don’t forget to subscribe to our newsletter!
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