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Harnessing the power of social media marketing and working with influencers can help your business. How? Influencers can help your business reach an audience you may not necessarily be able to reach on your own – by giving you access to their fans. This form of influencer promoted testimonial advertising is valuable to brands and businesses alike.
Here are a few reasons social media marketing and working with influencers can help your business.
Higher Lead Generation
Influencers can help you get the word out about your business or blog via their social network. They can build awareness of your business by sharing information about your offered goods and/or services with their followers. They also can share links to your website or social profiles and social media posts. This gives you greater visibility online. Since they have very large numbers of followers, you are also able to reach out to a greater number of people who are not directly following you on social media.
For example, if you have 150 fans on Facebook and your influencer has 5,000, when s/he shares one of your posts, it shared with 5,150 followers. This in turn, increases your exposure, therefore, a bigger audience for your brand.
Enhanced Social Media Presence/Reach
By having access to your influencer’s followers, it puts hundreds, if not thousands of new eyes on your business. As a result, they’re given an opportunity to learn about your business, and in turn, may decide to try out what you are offering by contacting you through your website, email or phone.
6 in 10 Youtube Subscribers would follow advice on what to buy from their favorite creator over their favorite T.V. personality socialmediatoday.com
Promotions More Acceptable
It’s no secret, people do not like the idea of having ads constantly blasted in their faces. Many have downloaded apps just so they can block them. Influencer marketing, on the other hand, is nothing like that. It’s subtly done. For example, the influencer may post that they just enjoyed a great dinner with some friends at Maggiano’s. Thus, it appears as a regular status update and not a direct advertisement.
It’s a common thing for businesses to always look for new opportunities to grow and market themselves. Using social media marketing along with influencer marketing is another means to make this happen. For every dollar spent on influencer marketing, the ROI is typically around $7.65.
Businesses are making $6.5 for every $1 spent on Influencer Marketing Influencer Marketing Hub
Finding the perfect influencer for your Marketing campaign can be tough but you need to be prepared for anything, using influencers to promote your product isn’t always a give-in. Most importantly, if it works out, it could really pay off.
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